回复询盘的第一封邮件：一个能直接用的结构
回复询盘，第一封邮件决定了客户会不会再回你。分享一个简单好用的结构。
五段式
- 感谢 + 确认需求：让客户知道你认真看了他的询盘
- 直接给出关键信息：价格区间、MOQ、交期，不要让客户再问一轮
- 一个卖点就够：和他需求最相关的那一个
- 提一个问题：推动对话继续
- 简短签名：名字、公司、电话，别放一大堆广告图
示例
Hi Mark,
Thanks for your inquiry about the 20 ft aluminum flood barriers.
Based on your drawing, our price is USD 38–42 per linear foot (FOB Qingdao),
MOQ 500 ft, lead time 25 days after deposit.We have supplied similar barriers to two municipal projects in the US last year,
and can share the test reports.Could you let me know the delivery address and whether you need installation guidance?
Best regards,
Lily
常见问题
- 太长：客户用手机看邮件，三屏划不完就关掉了
- 太虚：「We are a professional manufacturer with 20 years' experience...」没人看
- 不给价：「Please tell me your quantity」—— 客户会直接找下一家
欢迎贴出你的模板，大家帮忙改。